Focus groups

This is a key service to our public and private sector clients. Recent research has covered public perceptions on climate change, awareness for infection control in NHS hospitals, housing choice for older people, and opinions on a new garden tool.

focus groups

 

A new garden tool tested with gardeners

 

 

 

 

We deliver different styles of discussion depending on the brief. Each is carefully planned, topic guides created, and professionally moderated in house by ourselves anywhere in the UK.

Full advice is given to on the selection of informants, questions to ask,  venues, and concise reports are written with insightful comments for the client for single or multiple groups.

 


Depth interviews

Depth interviews are ideal for exploring the ‘hearts and minds’ of your target group. These could be busy executives, service partners, or members of the public, all with an interest in your product or service.

We offer a choice of extended face-to-face or telephone interviews using pre- set appointments and our most experienced researchers.

 


Qual-quant 


When clients need qualitative discussion with quantitative indications, we offer ‘deliberative discussion groups’. These allow delegates the chance to rate how much they agree/disagree on various issues

Resources

Call today for a free quotation 01509 219002

We cover all areas from Loughborough, Leicestershire, Nottingham, Leicester, Derby, Derbyshire, Lincoln, Lincolnshire, Northampton, Northamptonshire, Bedford, Bedfordshire, Birmingham, East Midlands, UK and Internationally

marketing innovation ltd

 

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