Private Sector
Marketing Innovation Ltd is a perfect choice for firms that need a research partner who understands marketing and launching new products. We also help you get to know your customers and their perceptions of your brand. We offer marketers and agencies a complete service.
In the UK our business research spans many sectors including: Finance, The media, Consumer goods, Training, Environmental product, Professional services.
Surveys include the testing of new products, brand communications, pricing, and channel policy for firms large and small.
Focus groups obtained consumer opinions on energy saving products for a leading manufacturer.
Customer Service
Customer service evaluation is a key service provided to B2B and B2C markets where profitability can hinge on the loyalty of a few accounts. Knowing the minds of customers, how they buy, and what they think of your brand are the key things we find out.
New product assessment
For those who market products or services to consumer and industrial markets we provide concept testing and evaluation. This research provides vital feedback from potential buyers before concepts are finalised and launched.
For European clients we network with other leading research institutes in Germany, France, and Spain, to provide European-wide coverage. In agriculture and animal health we provide brand and new product assessments for the farming and veterinary sectors.
Methods
We deliver surveys via telephone, face-to-face, and online methods. Our experienced phone researchers are trained to engage business executives and senior decision-makers in your sector. We also provide mystery shoppers for pricing and competitor studies requiring confidentiality.
>Click here to read more about our methods
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