December 2010
23-12-2010
Merry Christmas Everyone!
October 2010
Marketing Innovatin Ltd has joined Twitter, you can now follow our tweets buy adding us at http:www.twitter.com/mrkinnovation
12-10-2010
Cati is an excellent tool for market research. Our call centre is kitted out with the latest equipment for use with CATI surveys. We have our own IT manager who creates bespoke, online surveys which can be filled in during a telephone interview, or off sight via the internet.
Over the last three years we have conducted hundreds of surveys using this method, which is a faster and more efficient way of collecting data.
For more information go to our Quantitative Methods page
September 2010
Make your budget stretch further
Research suggests that B2B data decays at approximately 30% per year, meaning that without proactive data management within just 12 months nearly a third of your direct marketing budget could be going to waste.
Using our on site call center we can either simply clean up your current list or incorporate this service into computer aided telephone surveys which would enable you to address any questions you may have for or about your target group.
Focus Groups
Focus grups are an effective way of grasping opinions and trends from a range of different demographics. Marketing Innovation Ltd has been involved in a number of focus groups during 2010. Topics discussed included: brand awareness, new logo design and company branding, and new product testing.
Marketing Innovation Ltd can manage your focus group from the recruitment of candidates, booking venues, and chairing the discussions. We also provide a video and recording service along with full transcriptions and a written report.
Contact us today for more information on 01509 219002 or go to our Qualitative Methods page.
