Methods
As a full-service research company we offer the ‘full package’ of quantitative and qualitative research always tailored to the client's needs. We offer the following main types of research all initiated in-house:
- Field work / Face to Face interviews
- Hall tests
- Cati / telephone interviews
- Focus groups
- Mystery shopping / Mystery Caller
- Online surveys
- Postal surveys
- Observation
- Depth Interviews
Regardless of the type of research, we supply as standard the following ingredients to make your surveys successful and as meaningful as possible:
- Survey planning
- Questionnaire design
- Sampling advice
- Data analysis
- Interpretation
- Quality control
- Survey reports
If you are a public service provider (eg local authority, Police, NHS) we offer the following additional solutions to effective consultation:
- Opinion polling
- Deliberative discussions
- Citizens panels
- Policy forums
- Interpretation
- Quality
- Survey reports
For those marketing products or services to the consumer or business, we offer these aids to keep a ‘finger on the pulse’ of customer expectations:
- New concept feasibility
- Preference tests
- Brand tracking
- Pricing studies
- Competitor analysis
- Visioning exercises
