Marketing Innovation Ltd is one of the region’s leading marketing research consultancies. Over 25 years we have developed a reputation for professionalism and reliability in all types of research.
Centrally located in Loughborough, Leicestershire, we deliver high quality, quantitative and qualitative research that informs marketing and service planning in the public and private sectors.
Small yet perfectly formed we offer clients in the UK and internationally an unbeatable, full-service research package that punches well above its weight handling projects large and small with equal finesse.
We serve a diverse client portfolio that in the private sector includes National Grid and other smaller companies, and in public services includes the NHS, Police, and many local authorities. So we can handle the most demanding of research briefs.
Marketing Innovation Ltd is a perfect fit for clients seeking a partner that understands marketing, offers a tailored package, and delivers research quickly and economically in many ways - CATI, face-to-face, focus groups and online.
Resources
Marketing Innovation Ltd is a full-service company. This means we have the resources to supply all aspects of your research. An experienced client handling team plans all projects.
Our in-house facilities include a high capacity (20 seat) call centre equipped with the latest CATI software, with ability to handle multiple projects of a B2B or public kind. An on-site data processing unit provides coding and analysis in a range of software.
Fieldwork is via a dedicated national network of interviewers experienced in B2B and consumer surveys. Some are trained mystery shoppers. We provide supervised coverage across the UK using local interviewers.
Focus groups are delivered in all areas by local recruiters but using professional in-house moderators. Each group is carefully planned and detailed reporting provided for full and mini groups.
Online research is for public and private sector clients on opinion polls and competition studies. Web space and programming through Compare-surveys.com allow multiple online surveys to be securely hosted.
Quality
Marketing Innovation Ltd is an Investor in People working towards ISO 9002. Our quality processes meet relevant British Standards and the guidelines of the Market Research Society. Our quality is recognised by local authorities, the NHS, and Police.
Quality assurance covers staff training, supervision and documentation. Supervision is continuous to ensure high standards are maintained. We have £500k Professional Indemnity, £10m Public/Employers Liability insurances
Only MRS trained interviewers are used
All data is securely held and we are Data Protection Act Registered
- Personal data is either destroyed after use or returned to source
- Only authorised personnel working on the surveys have access
- No personal data is shared with third parties unless instructed
- We are Registered under the Data Protection Act
- Clients inspect and audit our procedures (e.g. LSC, Police)
